Bird Privacy Notice

This Privacy Notice (“Privacy Notice”) describes how Bird Rides Israel Ltd., Blue Jay Transit, Inc., and affiliated companies (“Bird”, “we”, “us”) receive, collect, use, store, share, transfer and process information about you (“you”) when you use our micromobility services, visit our websites, use our applications, purchase our products or otherwise interact with us (“Services”).

This Privacy Notice does not apply to independent third parties that may collect information or independently determine how it will be used, separately from us. These third parties include, for example, business partners or retail sellers of our vehicles. It is important to understand that companies that are not part of our corporate group are separate legal entities and have their own privacy notices and practices. We therefore recommend that you review their privacy notices. However, we are not responsible for how those companies handle information, their privacy notices, or their related legal obligations.

In this Privacy Notice, “information” includes any data that can reasonably identify an individual, including “personal information” as defined under the Privacy Protection Law, 5741-1981.

If you have any questions, requests, or inquiries regarding this Privacy Notice or our use of information about you, you may contact us at any time at privacy@bird.co.

We have prepared a summary of this Privacy Notice to make it easier for you to navigate and understand the principles of our processing of personal information. We recommend that you read the entire Privacy Notice, as the summary does not replace the full notice.

Privacy Notice Summary

What Information Do We Collect? We collect information that we need, including information you provide to us, information about your use of our Services, and information obtained from other sources. Read More

How Do We Use Your Personal Information? We process personal data related to you to provide, maintain and improve our Services, support our customers, manage our business operations, comply with legal obligations, and protect the safety and security of our Services. In addition, we may use your personal data for communications, personalization and marketing purposes, where permitted by applicable law. Read More

Our Use of Artificial Intelligence (AI). We use artificial intelligence (AI) systems to support our business operations and the provision of our Services. The use of these systems is subject to this Notice, including with respect to the purposes of processing, personal data sharing, information security measures, and your rights. Read More

How We Share Your Personal Data. We share personal data with our affiliates, service providers, business partners, public-sector partners, and governmental authorities where necessary to provide our Services, operate our business, comply with legal obligations, or protect our rights. We may also share personal data in other circumstances as described under this Notice. Read More

Cookie Notice. We use cookies and similar technologies to operate our website and Services, understand how they are used, and improve the user experience. Some of these technologies are necessary for the operation of the Service, while others are subject to your preferences and choices. Read More

What is a Cookie? A cookie is a small file that is stored on your browser or device and enables recognition of your device or your visit to a website. Cookies may be used for various purposes, including remembering your preferences and enhancing the functionality and performance of our Service. Read More

How Does Cookie Technology Work? When you visit our website, cookies may be stored on your browser and collect information about your visit and use of the website. On subsequent visits, this information may be transmitted back to us or to third parties in order to recognize your return visit and enhance the functionality and performance of our Service. Read More

What Kind of Cookies Do We Use? We use cookies that are necessary for the operation of our website, as well as cookies used for analytics and performance measurement. We may also use similar technologies, such as pixels and web beacons. Certain cookies are required for the functionality of our Service, while others are subject to your preferences and choices. Read More

How Can I Control or Delete Cookies? You can manage your cookie preferences through the cookie preferences tools available on our website, as well as through your browser or device settings. Please note that blocking or deleting certain cookies may affect the functionality of the website or the availability of certain Services. Read More

Our Legal Basis for Processing your Personal Data. We process your personal data based on your consent, unless we are required by applicable law to process certain personal data. You are under no obligation to provide us with personal data; however, if you choose not to provide certain personal data, we may be unable to provide you with some or all our Services. Read More

How Do We Transfer Your Personal Data. Your personal data may be stored in and transferred between countries, including outside of Israel, for the purposes of providing our services and operating our business. Such transfers are carried out in accordance with this Notice and applicable legal requirements. Read More

Information Security and Retention. We implement reasonable security measures to protect your personal data and retain it only for as long as necessary to fulfill the purposes described in this Notice. Retention periods may vary depending on the nature of the personal data, the purpose for which it is used, and applicable legal requirements. Read More

Your Rights. Subject to applicable law, you may contact us to exercise your rights in relation to your personal data, including the right to access, correct, or delete such personal data. You may also manage your preferences regarding marketing communications and cookies, as further described in this Notice. Read More

Changes to This Notice. We may update this Notice from time to time to reflect changes in our Services, business operations, or applicable legal requirements. Where required by applicable law, we will notify you of such changes through appropriate means. Read More

Contact Us. If you have any questions, requests, or inquiries regarding this Notice or the way we process information, you may contact us using the contact details provided in this Notice.

What Information Do We Collect?

Information you provide us

Contact details. Before you take a ride in one of our rental vehicles, participate in our surveys, contests, sweepstakes, or promotions, subscribe to our marketing communications, use our customer support services, register for or attend an event, or register a vehicle purchased directly from us, you may be asked to provide certain basic personal contact details, such as your first and last name, email address, mailing address, mobile phone number, and account information, including your username and password. This information may also be provided to us by another person who organizes a group trip that includes you.
Government-Issued Identification. To access certain Services, we may require you to provide a copy or image of a government-issued identification document, such as an identity card, driver’s license, or passport.
Demographic Information. We may also collect demographic personal data that you choose to provide us with, including your age, gender, language preferences, and current location. Please note that some of this information may also be derived from your government-issued identification document.
Selfies. When you use certain products that require a government-issued driver’s license or age verification, or participate in certain benefits programs that we offer, we may ask you to take a selfie, which we will process to verify your identity. We will share this information with third parties only to the extent necessary.
Payment Information. If you purchase a product directly from us or rent a vehicle from us, we may also collect your payment information, such as your credit card, debit card, or other payment method details, as well as your billing address. We do not store your payment information; instead, such information is stored and processed by the payment services providers with whom we work.
Feedback. If you respond to a survey, submit a review of our company or the micromobility industry, comment on blog posts, interact with us through social media, or participate in other forums that we sponsor, we may retain the personal data that you provide. We also collect personal data when you communicate with us, such as recording of customer service calls, correspondence requesting assistance, and other interactions with our customer support services.
Job Applications. If you apply for a position with us, we will collect personal data contained in your application materials, including your résumé or curriculum vitae.

Information We Collect Automatically

Device Information. When you visit our websites or use our applications on your mobile device, we use Cookies, pixels, log files, and other similar technologies to collect data about the device you use. This system information includes device identifiers and other unique identifiers, browser type, browser language, operating-system name and version, and device name, model, and version.

We also collect information about how you use our Services, including referring and exit pages, access dates and times, duration of visits, pages viewed, links clicked, features used, software crash reports, and unique session identifiers.

In addition, as part of your use of our Services, we collect and retain location information, such as city, state, or postal code, associated with the IP address of the device you use to access the Services. Subject to your consent, we also collect and retain the location information of your mobile device. You may change the location and Bluetooth settings on your mobile device. Please note that without location and Bluetooth permissions, some features of the Services may not be available to you.

For more information, please refer to our Cookie Notice.

Riding Behavior and Safety Data. We collect and retain information about how you use the Services and your usage history, including compliance with speed limits, improper-parking flags, reported safety events and accident reports. This information is linked to your account and is used to monitor your use of the Services and record violations committed by you.
Location and Vehicle Usage Information. When you rent a vehicle through our application or visit our website, we automatically collect and store location personal data from your device and from the vehicle you use.
Vehicles. When you use our vehicles, we collect information about the vehicle’s real-time location, including the ride’s start and end points, continuous movement data and route history. This information is based on the vehicle’s latitude and longitude and enables us to understand where the vehicle is, the direction in which it is travelling and its speed. We use the GPS location of our vehicles to identify whether a vehicle enters an area subject to a speed restriction, such as near schools, parks and high-pedestrian areas. When a vehicle enters such an area, its speed is automatically limited.
Biometric Information. We use biometric information, such as photographs, including selfies as described above, video, or other physical data, to verify your identity, age, or eligibility to use the Services, and to ensure that only one rider uses our Services. We may share this information with third-party service providers that assist us in carrying out such verification, but only to the extent necessary for that purpose. We will not sell this information or use it for marketing purposes. We may share this information in other circumstances only where required by law or in accordance with your consent, as described in this Privacy Notice.

Information We Collect from Other Sources

Social Media Platforms. When you interact with us or post content about us on social media platforms, such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, or similar services, we may collect certain personal data from your public profile, including interests, likes, and other personal data that you have chosen to make available or that the relevant platform permits us to access.
Referrals. We may encourage our customers to introduce our Services to their friends and contacts. If you choose to use our referral program, we may provide you with a referral message template and a referral code that you can share with others. We do not collect personal data about your referred contact unless that person registers to use our Services through the referral program.

How Do We Use Your Personal Information?

Products, Services, and Customer Support

We use information to provide, maintain, and improve our services, including to:

Create and manage your account;
Sell and deliver vehicles that you purchase from us;
Verify your identity and eligibility to rent vehicles from us;
Rent vehicles to you;
Respond to your questions, requests or concerns;
Operate and maintain our websites, applications, and features related to our Services;
Track the location, availability, functionality and condition of our vehicles;
Monitor your use of our Services and vehicles, including calculating a safety score relating to your use of the vehicles and your compliance with the Terms of Use, including based on riding speed, improper parking, reported safety events, and accident reports;

Please note — Using our vehicles in violation of the Terms of Use may result in the restriction, suspension, or termination of your access to our Services.

Use the GPS location of our vehicles to identify entry into an area subject to a speed restriction, such as near schools, parks, or areas with high pedestrian traffic, and automatically limit the vehicle’s speed for safety purposes and the operation of the Services;
Process payments that we receive from you;
Provide Services and support related to our Services; and,
Perform our contractual obligations to you.

Marketing and Other Communications

We use your personal data as part of our marketing activities, including to:

Contact you regarding vehicle rentals or use, questions, complaints, or issues you may have, changes to our policies, or your opinions about your experiences with us. We also use personal data to send you third-party marketing offers (subject to your consent where required by law) and information, news, updates, and offers about us or our Services (subject to your consent where required by law);
Conduct data analytics to better predict the content and marketing offers that may be of interest to you;
Personalize content, experiences, and marketing offers for you, including by providing reports, recommendations, and feedback based on your preferences; and,
Provide you with more relevant advertisements and display operational or promotional messages, including banners, pop-ups, offers, and recommendations relating to our Services or to third-party services that may be of interest to you. These messages are not retained on your mobile device or in your account after you continue using the services. The display of such messages is subject to this Notice and your consent, where required by applicable law. Third-party services are subject to the privacy notices and practices of those third parties.

Business Operations and Compliance with Legal Requirements

We also use personal data as part of our business operations, including to:

Manage, operate, and protect our networks, systems, Services, employees, and users;
Detect, investigate, prevent, and address unlawful activities, misuse of the Services, suspected fraud, or situations that may threaten the safety or legal rights of any person or entity;
Comply with legal requirements and respond to lawful requests for personal data;
Enable you to update, edit, and manage your content;
Conduct research and data analytics to better understand our customers and how our vehicles, products, Services, websites, and applications are used;
Create data that does not identify you, including anonymous or aggregated information, regarding the use of our vehicles, products, Services, websites, and applications;
Use personal data as evidence or for the management of legal proceedings;
Review, enforce, and prevent violations of our policies and agreements, including this Notice, our Terms of Use, and our Rental Agreement;
Establish, exercise, maintain, and defend our legal rights; and
Assess the suitability of job applicants.

Our Use of Artificial Intelligence (AI)

We use artificial intelligence and machine-learning systems (“AI/ML”) as part of the Services, including to review parking, identify patterns indicating sidewalk riding, verify age and eligibility to use the Services, and detect suspected riding by more than one passenger. These systems may support automated decisions affecting whether a ride can be ended, vehicle speed, whether a ride can be started, or access to an account.

This section describes the AI/ML systems we use in connection with the Services, the personal data they process, the purposes of the processing, the potential outcomes and risks, and our use of external providers. Automated systems that are not based on artificial intelligence may also process personal data and affect use of the Services, as described below and elsewhere in this Notice.

Description of the Systems and Their Purposes

The AI/ML systems we use may include:

Image-based parking review. We analyze images that you upload at the end of a ride to determine whether the vehicle has been parked in a permitted and appropriate location without blocking sidewalks or passageways. The system considers, among other things, the vehicle’s orientation, its position relative to access routes, and the risk of obstruction. The result may determine whether the ride can be ended and may lead to a warning or enforcement measures under the applicable policy. This system is operated by Bird and may use models provided by external providers, including Claude Sonnet, OpenAI GPT, and Amazon Nova. Human review may be carried out for analytical purposes only and is not a routine part of the decision-making process.
Visual Parking System (VPS). The system helps you find an approved parking location in real time. It uses images from your device camera and your location data and compares them with Google images and maps to identify the vehicle’s precise location. The system then displays guidance in the application to an area where parking and ending the ride are permitted. The system operates through Google’s ARCore Geospatial API service.
Sidewalk-riding detection. A machine-learning system developed and operated by Bird analyzes vehicle sensor data in real time, including acceleration, movement, speed and vibration, to distinguish sidewalk riding from riding on a road or bicycle lane. The system may automatically slow the vehicle or stop the ride. The system is based on an in-house machine-learning system and a third-party computer-vision system, including Ninebot. The decision is made without routine human review, and the information is not used to develop a third party’s AI system.
Age estimation, eligibility verification, and detection of multiple riders. We use selfies, images of identification documents, and vehicle sensor data, including weight or mass data, to estimate age, verify eligibility to use the Services, match a selfie to the photograph in an identification document, and detect suspected riding by more than one passenger. We use Amazon Rekognition for facial analysis. The result may lead to rejection of registration, restriction of ride activation, or measures concerning an account, without routine human review.

Types of Personal Data Processed

Depending on the system and feature you use, these systems may process:

End-of-ride images and images of the surrounding environment, which may include bystanders or property;
Live images from the device camera, spatial-environment data and precise real-time location data, where processed through the VPS;
Selfies and images of identification documents;
Identification-document details, such as a photograph, date of birth and document number;
Precise location data and route history;
Speed, acceleration, vibration, movement and other sensor data;
Riding-behavior and safety-event data; and
Weight or mass-distribution data, where collected as part of the Services.

Additional information is provided in the section titled “What Information Do We Collect?”

Purposes of Processing Personal Data Through These Systems

We process personal data through these systems to:

Provide and operate the Services;
Verify age and eligibility;
Enforce parking and riding rules;
Protect the safety of users and the public;
Detect misuse;
Improve the accuracy of the systems and the Services; and
Comply with legal requirements or requirements imposed by Public Partners.

External Providers and Personal Data Sharing. To operate certain systems, we may disclose personal data to technology providers acting on our behalf, including model providers and image-analysis service providers.

For example, we may use models provided by Anthropic, OpenAI, or Amazon for parking review, and Amazon Rekognition for age estimation or facial analysis. Such sharing is carried out in accordance with the sections titled “How Do We Share Your Personal Data?” and “How Do We Transfer Your Personal Data.” We require providers to use personal data solely to provide services to us, in accordance with our instructions and their applicable obligations. If we provide a different notice for a particular Service, or applicable law otherwise requires or permits, we will act in accordance with that notice and applicable law.

To operate the VPS, live images from the device camera, spatial-environment data and precise real-time location data are transferred to Google for spatial processing through the ARCore Geospatial API. Further information about the location of processing and the retention period is not provided here.

Risks and Limitations

Incorrect parking classification. Poor lighting, glare or camera angle may cause legal or illegal parking to be classified incorrectly.
Inaccurate location or parking guidance. Camera-calibration issues, obstructions in the field of view or GPS signal deviation may cause inaccurate spatial identification or parking guidance.
Incorrect sidewalk-riding detection. A sensor-calibration error may cause sidewalk riding to be detected incorrectly and result in an unjustified speed reduction while riding on a road or bicycle lane.
Age-estimation errors or bias. The system may produce an incorrect or biased age estimate, which may affect account verification or permission to start a ride.
Incorrect detection of multiple riders. The system may mistakenly detect more than one rider and unnecessarily flag a policy violation or apply measures concerning the account.
Biometric privacy risks. Processing facial images and biometric data for age estimation and eligibility verification involves privacy and information-security risks.
Potential effects of errors. Errors in these systems may prevent a ride from ending, cause parking warnings or fines, reduce vehicle speed or stop a ride, reject registration, restrict ride activation or lead to unnecessary measures concerning an account.

Safeguards, Information Security, and Retention. We implement reasonable administrative, technical, and physical safeguards to protect information, as described in the section titled “Information Security and Retention.” We may also monitor system performance and review results and malfunctions for analysis and improvement purposes. Information is retained according to its type, the purpose of processing, and applicable legal requirements.

Your Rights and Requests Concerning an Automated Result. Your rights regarding personal information processed through these systems are described in the section titled “Your Rights.” If you believe that an incorrect result was reached based on an automated system, you may contact us at privacy@bird.co and ask us to review your inquiry, subject to applicable law and our procedures.

Affiliates and Subsidiaries

We share personal data among the companies within our corporate group. Our “corporate group” includes companies that are affiliated with us through common ownership or control. We share personal data within our corporate group as part of our ordinary business operations and in order to provide products and Services.

Public Partners and Transportation Authorities

In certain locations, our Services are provided in cooperation with local authorities or are subject to authorization by governmental or municipal authorities. Accordingly, our business partners may include governmental authorities, local authorities, public or quasi-public entities, local transportation authorities, public transportation operators, and official data aggregators (each a “Public Partner” and collectively, the “Public Partners”).

We will disclose your information to Public Partners as required in order to operate in a particular city or location. Public Partners may use this information to help improve, characterize, or manage urban-planning activities, public-transportation services, traffic congestion, or our vehicles or Services. For example, this may include designating vehicle parking zones, issuing parking fines or attributing them to the relevant user, creating restricted areas in which our vehicles may not operate, such as sidewalks, or establishing slow-speed zones in which we may automatically apply a speed limit to our vehicles. Public Partners may also use the information for other public-interest purposes that they determine. In some cases, sharing your information with Public Partners may be required by law or regulation.

For some of these purposes, cities have adopted a standardized dataset known as the “Mobility Data Specification.” This dataset establishes a standard for communication and data sharing between cities and private mobility providers such as us. We may provide Mobility Data Specification data to Public Partners in locations where we provide Services.

For more information about the Mobility Data Specification, please visit https://www.openmobilityfoundation.org/about-mds/.

Other Third Parties

Service Providers. We engage third-party service providers to support our business operations and the provision of our Services, including to perform certain functions on our behalf. These providers include, among others, professional service providers such as law firms, consultants, accountants, and tax advisors; hosting and infrastructure providers; billing and payment processing providers; providers that assist with push notifications, customer support, fraud prevention, the security of our systems, and in-app functionality; as well as providers that assist with maintaining, servicing, and managing our vehicle fleets in the cities where we operate.

We share personal data with these providers only where access to such personal data is necessary for them to provide services to us. We require these providers to implement appropriate safeguards to protect the confidentiality of personal data and to use such personal data solely for the purposes for which access was granted.

Business Partners. We share personal data with other companies that assist us in providing Services to our customers or in reaching potential customers through our marketing communications. Opting out of marketing communications will not affect your ability to use the Services. For example:
Platform Operators. If you use our Services through a third-party platform that operates its own fleet of our vehicles, we will share your personal data with the platform operator to facilitate the provision of the Services.
Google ARCore. To assist us in locating vehicles at the end of a ride, the application uses Google Play Services for Augmented Reality (“ARCore”), which are provided by Google. Use of ARCore within the application is subject to Google’s privacy notice. At the end of a ride, you may be asked to use our application and your device’s camera to document the location where you leave the vehicle. The image, estimated geolocation and orientation of your device, IP address, and additional device-related data will be collected and processed by ARCore to identify the area in which the vehicle was left. Google analyzes this data and provides us with information indicating the vehicle’s location.
Digital Advertising and Analytics Companies. Please refer to our Cookie Notice for additional information regarding how we work with advertising, measurement, and analytics providers, including Facebook, Google, and other third-party advertising companies.
Co-Marketing Partners. We share personal data with partners with whom we offer co-branded Services or engage in joint marketing activities.
Universities and Research Organizations. We collaborate with universities and researchers around the world to better understand important questions relating to micromobility services, including how people use them, how they can be improved, and how they affect the climate. To support this research, we may share your personal data with our research partners, subject to your consent.

Law Enforcement Agencies, Courts, Regulatory Authorities, and Others

We may share personal data where we believe it is necessary:

To comply with applicable legal requirements or respond to valid legal process, including requests from law enforcement authorities or other governmental authorities;
In emergency situations, to help prevent loss of life, serious injury, or harm to the safety of our employees, users of the Services, the public, or any other person;
To detect, investigate, prevent, or address fraud, misuse of the Services, or suspected privacy violations;
To detect, investigate, prevent, stop, or remediate security incidents involving our computer systems or networks;
To protect our rights, property, or interests, those of our affiliates, or those of others, including by enforcing our agreements, terms, and policies.

In addition, in the event of a suspected traffic offense or violation of municipal by-laws, and where required by applicable law or at the request of a competent authority, we may share relevant personal data with local authorities and relevant law enforcement authorities. Such personal data may include, among other things, your full name, user or customer number, trip number, the license plate number of the vehicle you rented, your mobile phone number, the start and end times of your ride, the start and end locations of your ride, a copy of your identity card, driver’s license, or passport, the identification number appearing on such document, and records evidencing your acceptance of our Terms of Use and this Notice.

When you interact with us or post content about us on social media platforms, such as Facebook, Twitter, Google, Tumblr, LinkedIn, YouTube, or Pinterest, any information you submit through those platforms is not confidential and may be accessible to others. For example, if you submit a product review on one of our websites, we may publish your review (together with the name you provide, if any) on our other websites and on third-party websites. If you post a comment on our blog, other readers of the blog will be able to view your comments, and if you interact with us through our social media pages, your comments may be publicly available. Accordingly, please exercise caution when using these features. If you would like to request the removal of personal data that we have published, please contact us.

Parties to Corporate Transactions

We may transfer personal data in connection with a reorganization of our business, including a merger, financing transaction, acquisition, corporate restructuring, bankruptcy, dissolution, transfer, or sale of all or part of our business or assets. Where the transfer of personal data in connection with such a transaction is subject to legal restrictions or requirements, we will comply with applicable law.

Almost every website uses cookie technologies, and we are no exception. We use cookies, web beacons, pixels, tags, social media plug-ins, and other similar technologies (some of which are operated by third parties) on our websites and other digital platforms to collect data. In this Notice, we refer to all such tracking technologies collectively as “Cookies.”

Cookies are small files that store internet settings. A Cookie consists of a string of letters and numbers that uniquely identifies your device and collects information about your use of our website and, in some cases, other websites.

The first time you visit a website, your device’s web browser will download the Cookies placed by that website and store them in your web browser (for example, Chrome, Safari, Edge, etc.). The Cookie will collect information about your visit, such as the pages you visited, the website’s performance, the advertisements you clicked on, how you arrived at the website, your account login status, and your preferences and settings, depending on the type of Cookie.

The next time you visit the same website using the same device, the Cookies and the information stored in them are sent back to the website (first-party Cookies) or to another website if the Cookies are operated by a third party (third-party Cookies). This exchange of information enables the website to recognize that you have visited before and to provide more relevant content and functionality.

We use Cookie data to help us understand, among other things, the number of visitors to our website, how quickly pages load, whether there are any performance issues, to remember your preferences, personalize content and advertisements, and track the performance of our advertising activities. We may combine this information with other information that we collect from you.

What Kind of Cookies Do We Use?

Different Cookies serve different purposes. We categorize them into two groups based on their function and purpose: Strictly Necessary Cookies and Analytics Cookies. In addition, we use other tracking technologies, including pixels and beacons.

For more information about specific Cookies, including the identity of any third parties that receive data collected through Cookies and the expiration periods of such Cookies, and to manage your preferences regarding Analytics Cookies, please click “Cookie Preferences” in the Cookie banner displayed on our website.

Strictly Necessary. Strictly Necessary Cookies are required for the proper operation of the website. Without them, the website cannot function as intended. For example, they enable the website to display a version optimized for your internet connection bandwidth or to transfer website activity to another server during periods of high user traffic. Because these Cookies are essential to the operation of the website, they cannot be rejected or disabled.
Analytics. These Cookies collect information about how the website is used and how it performs. They tell us how many visitors we have, how visitors arrive at our website, how they navigate through it, whether they encounter error messages, how quickly pages load, and help us measure the effectiveness of our advertising, among other things. This information helps us measure and improve the performance of our website. Analytics Cookies do not store information that directly identifies users and are used solely to understand and improve the functionality of our websites. One type of Analytics Cookie that we use is Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

To learn more about Google’s analytics services and how to opt out of Google Analytics tracking, please visit https://tools.google.com/dlpage/gaoptout/.

Pixels and Beacons. Pixel tags, also known as web beacons or clear GIFs, are tiny and generally invisible graphic elements that contain a unique identifier. They operate similarly to Cookies and may be embedded in web pages or email messages. As noted above, in this Notice we refer to pixels and beacons as part of our Cookies technologies.

We and our service providers may use Cookies to understand how users interact with our Services, assist in the delivery and management of content, measure the performance of our advertising activities, and generate statistics regarding the use of our Services.

In addition, we or our service providers may use Cookies in HTML-formatted emails that we send to customers. This helps us understand, for example, whether an email has been opened, when it was viewed, response rates to our communications, and whether the email was forwarded to additional recipients.

How Can I Control or Delete Cookies?

You may choose not to consent to our use of Analytics Cookies. Please note that if you choose to reject these Cookies, you may not be able to use the full functionality of the website, which may affect your experience of the Bird’s Services and the relevance of the content presented to you. The following are some of the ways in which you can manage Cookies:

Web Browsers

You may choose whether to allow our use of Analytics Cookies at any time through the cookie consent tool available on our website.

You may also block certain Cookies through the Cookie settings of the browser you use to access the Services. Please note that if you configure your browser settings to block all Cookies (including Strictly Necessary Cookies), you may not be able to use the Services.

Some browsers incorporate a feature known as “Do Not Track” (“DNT”), which signals to websites that you do not wish to be tracked. Because there is no common understanding of how to interpret DNT signals, our websites do not currently respond to browser DNT signals. However, you may still control Cookies through the other options available to you as described in this Cookie Notice.

Even if you accept some or all Cookies on our website, you may still configure your browser to notify you whenever Cookies are being set, allowing you to decide whether to accept them.

Mobile Devices

Both Apple and Android mobile devices generate an advertising identifier that can be accessed by applications and used by advertisers in a manner similar to the way Cookies are used on websites. Each operating system provides options to limit tracking and/or reset the advertising identifier.

Email Pixels / Web Beacons

You may disable pixels or web beacons in email communications through your email service settings by preventing the automatic downloading of images.

General Advertising Opt-Out

You may:

Opt-out of receiving targeted communications (including marketing emails) by clicking the “Unsubscribe” link at the bottom of the communication or by contacting us at privacy@bird.co.
Reset the advertising identifier on your mobile device, or take other actions made available through your device’s operating system settings. Doing so will disconnect advertising-related activity previously associated with your preferences from your future activity.
Please note that we do not control the settings or choices offered by the browser you use or the operating system installed on your mobile device.
Request that we stop sending you promotional communications. We will cease sending such communications in accordance with applicable law and within a reasonable period of time, subject to operational constraints, after receiving such a request. You may also request that we remove your name from our mailing lists.

Our Legal Basis for Processing your Personal Data

We process your personal data as described in this Notice based on your consent, unless we are required by applicable law to process certain personal data. You are not legally required to provide us with personal data. However, if you choose not to provide personal data that is necessary for the provision of the Services, we may be unable to provide you with some or all of the Services.

By continuing to use the Services, you acknowledge and consent to our collection, use, sharing, and processing of your personal data in accordance with the purposes and terms set out in this Notice.

How Do We Transfer Your Personal Data

Because we provide our Services in various locations around the world, we may transfer your personal data between different countries in order to provide you with the Services and support our business operations. In addition, as described in this Notice, your personal data may be processed by affiliates and third-party service providers that provide us with services such as information security, data hosting, cloud infrastructure, identity verification, and similar services. These providers may store or process your personal data outside the country from which you access the Services.

As noted above, we rely on your consent to process your personal data. By consenting to the processing of your personal data as described in this Notice, you also consent to the storage or processing of your personal data outside of Israel, including in the United States.

Please note that outside of Israel, the level of protection afforded to privacy and personal data, as well as the powers of competent authorities to access personal data, may differ from those applicable in Israel.

Information Security and Retention

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal data entrusted to us.

We retain the personal data we collect for as long as is reasonably necessary to provide the Services and to fulfill the other purposes for which we use your personal data, including:

To comply with our legal obligations;
To resolve disputes;
To share personal data with Public Partners, including in connection with parking fines and traffic violations;
To enforce our agreements and for other legitimate and lawful business purposes.

If you choose to delete your account, we will delete your account registration data, ride history, and payment history, or de-identify such data so that it can no longer reasonably be linked to you. This does not apply where retention of such personal data is required for one of the other purposes described in this Notice.

However, we will retain personal data required for sharing with Public Partners, including in connection with parking fines or traffic violations. Such personal data includes your full name, user or customer number, trip number, the license plate number of the vehicle that you rented, your mobile phone number, the start and end times of your ride, the start and end locations of your ride, a scanned copy of your identity card, driver’s license, or passport, the identification number appearing on such document, and evidence of your acceptance of the Terms of Use and this Notice (the “Public Partner Data”).

Public Partner Data will be retained for purposes of compliance with regulatory requirements and will be retained for seven (7) years following your last use of the Services.

Your Rights

We will provide you with rights in relation to your personal data in accordance with the laws applicable to our processing of your personal data. These rights include:

The Right to Opt-Out of Marketing Communications. You have the right to object at any time to processing for direct marketing purposes, and any such marketing by us is subject to your consent. You may exercise this right by clicking the “Unsubscribe” link at the bottom of the relevant communication or by sending a request to privacy@bird.co. You may also contact us and request that we remove you from our mailing lists.
Right of Access. You may access a substantial portion of the personal data we process about you by logging into your account. You may also contact us at privacy@bird.co and request access to personal data that is not available through your account. This right is subject to certain legal limitations, including where disclosure is prohibited by law. We may deny an access request where permitted by applicable law and will notify you of any such denial in accordance with applicable legal requirements.
Right to Rectification. You have the right to request that we correct or delete personal data about you if you believe that it is inaccurate, incomplete, unclear, or not up to date. We may refuse such a request where permitted by applicable law. In addition, you may be able to update certain personal data directly through the settings within the application.
Right to Erasure of Personal Data Transferred from the European Economic Area. If personal data relating to you is transferred to us from the European Economic Area (“EEA”) other than directly by you, you may have the right to request its deletion. Any such request is subject to applicable legal limitations.

Please contact us as described in the section titled “Contact Us” if you wish to exercise any of these rights or if you have any concerns regarding the way we process your personal data. For security purposes, we may require you to complete certain verification steps to confirm that you are the owner of the account registered with us.

Changes to This Notice

We may amend this Notice from time to time. We will notify you of any material changes. Your continued use of the Services after we publish an updated Notice constitutes your acceptance of the updated terms, including any changes regarding the processing of your personal data as described in the updated Notice. If you do not agree to the updated terms, you may not continue to use the Services.

Contact Us

If you have any questions regarding this Privacy Notice, if you wish to exercise any of your rights in relation to your personal data that we hold, or if you would like to submit a complaint concerning your personal data, please contact us at: privacy@bird.co.